Celebrating their Spring-Summer 2018 campaign German luxury brand MCM enlists budding model, philanthropist and creative Cordell Broadus and an all-star cast for a vibrant and youthful pictorial. Shot by rising star photographer Tom Johnson, Broadus is joined by Charlotte Free and Jasmine Sanders as they showcase the latest accessories consisting of the iconic logo duffle, printed belt and Victory patch adorned leather backpack. Aptly titled Viva Life!, is is self-explanatory: vibrant, youthful, creative and fast-forward thinking in design. Inspired by spring, sport and travel, the ideology of introducing MCM to this generation of millennials is imperative to both the brand and the culture.
The MCM Spring/Summer 2018 Collection is available in boutiques and online.
Image Source: Google