Cordell Broadus had dreams of becoming what his father wanted him to be: one of the best football players in NFL history. But that changed in 2015 when Broadus confessed via Instagram “I played football for my father because I thought that was the only way he would love me [and] be apart of my life. It took me 12 years to realize he loves Cordell Broadus the person not Cordell Broadus the football player. The best day of my life was when I heard those exact words; I love you dad hope you have a a great birthday.”
Fast forward to today and the 20-year-old son of ‘9os icon Snoop Dogg is the consummate creative: filmmaker, model, creative director at Joyrich and activist. Instead of going the route of joining a reality television show to stay relevant, he landed a modeling campaign with heritage brand MCM, walked for Dolce & Gabbana and Philip Plein in New York and now fronts Kenneth Cole’s The Courageous Class: Spring 2018 campaign.
Realizing that “the real models are role models,” the former UCLA football standout is on an ordained path to turning his passion into purpose and reaching back to help those who cannot help themselves. Dispeling any myth that rich kids and millennials are selfish and self-absorbed, Cordell is the founder of ‘Revolt the Youth”–a youth group initiative to support underprivileged communities by supplying them with fundamental life tools, pizza and shoes thanks to his partnership with “Hav A Sole.”
Reviewing his video interview as part of the project, Broadus states “This is a dream I’ve had since 15 years old. It means the world to me. I have a passion for helping others and this is just the beginning.” Lets hope this is the beginning of a fruitful and fashionable career for they young Lion. Watch the campaign below and shop the looks HERE.
Image and Video Source: Kenneth Cole/YouTube