When fashion meets hip-hop happen yet again! Rae Sremmurd brothers Swae Lee and Slim Jxmmi teamed up with with English brand boobhooMAN for their F/W 2017 Capsule Campaign.
Known for trendy, cutting edge and affordable garments, the brand welcomes the duo known for their monstrous hit “Black Beatles” from Sremmlife 2, who model array of 25 pieces including ready-to-wear, footwear, outerwear, and accessories. Capturing the true essence of urban lifestyle, the collection is deeply streetwear influenced and appeals to an evolving, millennial-heavy global audience.
BoohooMAN marketing manager Jonny Eckersley shares, “boohooMAN are extremely excited to have Rae Sremmurd on board this season.” He continues, “Working with the duo aides the brand’s growth in international territories and helps position the brand amongst today’s millennials. The guys were great on set and their energy helped bring the shoot to life. The final imagery suits both boohooMAN and Rae Sremmurd’s style down to a T.”
Listed below are our favorites must-haves from the collection. To shop the entire line, click HERE.
Image Source: The Fashionisto