Diversity and inclusive is a recent theme amongst the major design houses and French luxury label KENZO continues with a collection indicative of a global lifestyle. Commissioning curator and filmmaker Akinola Davies Jr. to conceive a project around the notion of “ceremony,” the collection is built around the idea of Neo-Resort: airy, patterned muted shirting (oxford, tees), tailored trousers, whimsical neckwear and light fabrications.
Shot by photographer Ruth Ossai and styled by Ibrahim Kamara (who are both UK-based Nigerians) the duo captured their native land’s Nsukka population in a provocative and lovingly beautiful manner; the tone is indicative of everyday life and KENZO’s interpretation of beauty and culture and reminds one of Malian photographer Malick Sidibe’s iconic street style images. Using an Igbo proverb ‘Gidi gidi bu ugwu eze‘ meaning ‘Unity is Strength‘, celebration of culture are told through the perspective of Nigerian millennials in a triptych of festivities: Onwa Eto, Onwa Ise and Onwa Esa.
Each image is included in the first edition of KENZO Folio and available for your viewing pleasure on on KENZO’s website. Below are our favorite images from the campaign.
Image Source: KENZO