Say what you will but know this: designer Alessandro Michele’s crazy, sexy, cool world of maximalism and pasted appliqués has turned Gucci into an inviting universe of fresh and innovative inhabitants. For its Pre-Fall 2017 collection, the iconic Italian brand turned to unorthodox influences to cater to a trendy and younger demographic in an era of revivals and political escapisms. Aptly titled “Soul Scene” the series, shot by Glen Luchford, features an all-black cast of models and dancers which many find problematic due to its history of not showcasing people of color in their presentations or campaigns [think Pepsi’s recent disaster with Kendall Jenner ] or failing to address issues surrounding inclusion. But nonetheless what it does portray is a basement dance party that we all want to attend.
Influenced by famed street style photographer Malick Sidibe’s black-and-white images of Bamako, Mali; the groundbreaking Made You Look exhibit of black dandyism at London’s Photographer’s Gallery; and the Northern Soul music movement of the 1960s offerings of embellished outwear, garanimal cameos, retro athleisure wear, floral suiting and pink-and-red tie dye piece sprinkled throughout a collection that reads like the United Color of Benetton of separates. In short: I want to feel, like everyone else, a member of the hippest dance troupe this side of the Atlantic Ocean.
With ads around up-and-running and causing many journalists to write lengthy think tanks pieces , view our favorite images below below.