What becomes a legend most? Some would say international fame, a mansion in Beverly Hills, a sneaker collection that rivals DJ Khaled or even a star on the Holywood Walk of fame. But according to Old Spice, 80 y.o. American icon, smell authority and the manliest groming brand this side of The Mississipp River, it’s about being able to stay calm, cool and sweat-free under extreme pressures like first dates, hot Birkham yoga and trying to figure out where to brunch on the weekend.
Topping James Brown as the “hardest working” collection, Old Spice introduces the new Hydro Wash scent, Steel Courage, to the already tough and effective Pure Sport Plus and Live Wire performance family. What makes this particualr product so unique? A thick and rich lather offering over 20% hydro-moisturizing complex to deliver superior hydration to moisturize the manliest of men all while featuring a “dual stream” formula that separates cleanser from moisturizer [ see the stripes] ensuring the hydrating properties are not washed away away down the drain and leaving the skin supple and clean. And the scent? Daring and sophisticated Steel Courage is complex and mutli-layered as most men tend to be. A unique blend of notes starting with energizing top notes of pineapple and warm Rum, middle notes of intoxicating clove, pepper and sage and bottom notes of sandalwood and warm amber for a smooth and lasting finish. In laymans terms: assertive yet laid-back just like the Old Spice gentleman.
Still not convinced? Our favorite TV pitchman Bob Giovanni, along with aspiring informerical star Van Mueller, have to few words to share about the perfomance and lasting scent of the Hydro Wash newest’s protege:
After all of that latheirng and off-key singing in the shower what to do after one has dried off and ready to start to the day? Since their is no need to follow up with additional moisturization [3X more hydrating than leadnd brands] the next step is sliding on a Sweat Defense or Odor Blocker Anti-Perspirant/Deodorant so you “Don’t Smell Yourself Short.” To combat sweat, thanks to an amped-up BCD Odor fighting technology, either options delivers a strong performance every time ensuring all-day dryness and long lasting odor eliminating properties.
For more information on the new Hydro Wash, the Hardest Working Collection and full Old Spice Grooming Line-Up, visit Oldspice.com. To follow on social visit Twitter (@OldSpice), Facebook (Facebook.com/OldSpice), Instagram (@OldSpice) and Tumblr (oldspice.tumblr). Also catch more Old Spice videos on the Manmercials channel on YouTube.
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Disclosure: This post was sponsored by Old Spice. The views and opnions expressed are solely the author’s own and do not expresse the views or opinions of the Old Spice brand.
Image Source: The Gentleman’s Daily
Video Source: Old Spice