Russell Wilson’s “Good Man Brand” is all about the art of looking good while giving back!
“We’re going to change a culture through fashion.” That’s Russell Wilson talking about Good Man Brand, his new men’s lifestyle label launching, well, right now. After an appearance and Q&A at Nordstrom’s downtown Seattle flagship today (check out@gq_magazine on Snapchat for an inside look), the Seahawks QB is getting the word out about his just-launched lineup of casual gear made with the purpose of inspiring guys to do good, while looking good.
Wilson and his three partners (who, in total, bring nearly 70 years of fashion-world experience to the operation) are ensuring that happens by donating $3 from every item purchased to the Why Not You Foundation, with all proceeds going to inner-city education programs like Friends of the Children. Beyond that, the brand’s tagline of “Lead. Inspire. Live.” directly correlates to the traits Wilson’s found in the good men in his life, like his father, and that he hopes to find in his customers. (He’s even asking fans face-to-face what they think are hallmarks of an upstanding guy today.
Continue reading the story at GQ.com and view images from the Spring 2016 Lookbook below: