“However, I stay Coogi down to the socks, rings and watch filled with rocks”
-Notorious B.I.G., One More Chance
Perhaps the greatest lyricist of all time, late East Coast rapper ,The Notorious B.I.G., did more than just revolutionize hip-hop; he made fellow MCs step up their fashion game! From colorful Coogi sweaters to Versace oversized shades and silk shirts to fitted Kangol hats, this 300lb Brooklyn king made it feel safe and acceptable to rock every high-end designer label he could acquire. Navigating through the concrete jungle, looking like Bill Cosby’s nephew, took talent, uniqueness and nerve and nobody owned this look like the late rapper!
Regardless of the price tag, B.I.G. showed us how to mix patterns and create our own color blocks paired with Seasame Chicken Timberlands, oversized denim and garish Jesus medallions. The movement, NO his legacy of Coogi, which can be seen on today’s talents like Drake and Jadakiss, solidified him as the Ambassador of the burgeoning Australian brand and catapulted it to international acclaim. Today we salute Biggie Smalls with our favorite looks of him rocking his favorite knitwear pieces. Perhaps Coogi will create a special collection in the near future?
Image Source: Google