Designed with the metropolitan man in mind, SHERMAИ | PRESTOИ is more than just clothes; it’s a lifestyle. Two friends, Sherman Joseph and Preston Williams, decided to create a collective that is minimalist yet definitive in style. Their attention to detail and fit can be seen throughout their Autumn/Winter 2014 Capsule Collection with smart usage of European tailoring and American heritage. Impeccable design paired with a rich narrative will soon solidify the dynamic duo as one of the leading menswear designer since the turn of the century. Embrace this brand, become a customer and get to know SHERMAИ | PRESTOИ!
Who are SHERMAИ | PRESTOИ?
Preston: A contemporary, tailored brand conceptualized for the metropolitan man.
Sherman+Preston: We got to a point where the market place was not speaking to us as consumers so we took it upon ourselves to find a way to tell our story as creatives in this industry.
Top 5 Style Influences?
1. White oxford shirt because everything starts with a basic.
2. Metropolitan city
3. Glass of wine
4. The Rat Pack
5. Interior Design
Top 6 Fashion Trends You Wish Would Die?
2. Square toe shoes
3. Three button suits
4. Suits with sneakers
5. Studded menswear
6. Jean shorts
1. Scott Disick (tv personality)
2. Ryan Leslie (musician & producer)
3. Diplo (Los Angeles-based DJ)
Sherman: Intellectual conversations, long walks, white shirts and wine.
Preston: Technology, New York Knicks, DJing house parties and the reading the New York Times Sunday edition.
If you threw a dinner party, who would you invite?
1. Nick Wooster
2. Jim Moore
3. Scott Schuman
4. President Obama
5. Andre Leon Talley
6. Julia Roberts
7. Katie Couric
9. Karl Lagerfeld
10. Naomi Campbell
Who gets it right: Americans or Europeans?
Sherman: Fashion is art so there is no right or wrong. The beauty of SHERMAИ | PRESTOИ is that we blend the best of both worlds: European tailoring with American heritage.
What are your signature looks?
Preston: It really depends on the day! For intense, let’s say an early Fall Monday lunch, I would wear a white shirt, navy blazer, navy tie, gold tie bar, gray slacks, chocolate brown loafers, navy socks and complete the look with a SHERMAИ | PRESTOИ “James” trench.
How long does it take you to get dressed every morning?
Preston: Two hours
Sherman: 45 minutes
Worse fashion moments?
Sherman: Diesel shoes, replica throwback jerseys (Carolina Panthers), du-rag with a headband and Enyce t-shirts.
Preston: Black Sean Jean velour sweatsuit, baggy pants, Perry Ellis shoes and a yellow bubble jacket . I got dubbed the ‘yellow school bus.’ lol
Hey! Heard you guys were DJs: what song gets the party going?
Sherman+ Preston: “Otis” by Kanye West and Jay Z. It’s soulful yet energetic and creates the perfect balance.
Plans to win the Council of Fashion Designers of America Menswear Designer Award?
It is definitely on the radar but we’re not overanalyzing it. Every move we make places us in a better standing to win. But, for us, the accolades do not define the brand! What we have created captures the fundamentals of what the CFDA are looking for. It’s all in hindsight.
Where do you see yourselves in five year?
To have a few retails stores, one being in SoHo, as well as self-sustaining and collaborating with other brands to create change in the fashion industry.
What will be your legacy?
It is almost impossible to know what the future holds but we want to ensure being an inspiration to those up-and-coming brands and to make sure our actions dictates our legacy!
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Image Credit: SHERMAИ | PRESTOИ