As reported by Alex Goldmark at GOOD.

“I want to feed a billion kids. It’s your boy, 50 Cent.”

“This is our world, our streets. I need your energy,” 50 Cent says in another video. But he also needs your money—while the donations will make some difference, this is a classic case of using feel-good marketing to sell an otherwise undistinguished product.

50 Cent hasn’t specified how much money will go to World Food Programme, which should raise questions about how serious he is about charity. Tony Seller of Feed the Children says he’s waiting for more details. “Unless there’s a plan behind it and a structure, people are going to be skeptical,” he says

To read more, go to GOOD.

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Tyrus