I must admit: I only thought this product was for females. I often saw females using it for any and everything: eye shadow, blush, cuticle oil and hand moisturizer. Let me tell you it isn’t! Though I am partial to Carmex, Rosebud Salve really hits the spot. Since its creation over one hundred years ago, it really solves the problem of cracked, chapped and dry lips all while moisturizing just in case someone requests a kiss. I am not sure if a man is comfortable taking out such a large tin and smearing gobs of product on his lips while in the company of others but that is something he has to get over. At $7 bucks a pop (that was the price I saw in Sephora), you need to stock up for the harsh winter months. To purchase, just visit your local Sephora or Urban Outfitters.